“Spread the Word ’bout the Herd” Campaign


September is upon us and soon our lives will be flowing with their regular cadences. It has been an exciting year at Grazing Days. We have expanded our pastures and already have more orders for tasty grass-fed beef this year than we did in all of 2010. With the doubling in size of the herd this year though, we still have about 4000 lbs of beef to sell and we are asking for your help to “Spread the word ‘bout the herd!”

We are asking our members and friends to reach out to their friends, family, co-workers and community members in Ottawa to refer them to Grazing Days and to encourage them to purchase a share of Grazing Days Beef. For every share we sell that is referred by you, between now and 30 September 2011 (or until supplies last), you receive a credit of 10% of the share value you have just sold towards your 2012 purchase of a Grazing Days share.  For example if you encourage a friend to purchase half share for $370, you will receive $37 towards the purchase of any share next year. If someone you know purchases a Bulk share for $700, then you will receive a $70 credit towards your share purchase next year. Et cetera et cetera… Receive your credit simply by asking people to fill in your name in the “How did you find out about Grazing Days?” box on our order form.

To make it easier for you to make a referral, Grazing Days would like to support you with the following:

1) An Email introducing people to Grazing Days
Please follow this link to an introduction email that you can copy into any email body and distribute far and wide to your friends, family, co-workers, neighbours in Ottawa. (http://www.grazingdays.com/our-farm/letter-of-introduction-to-grazing-days/)

2) Brochures, Flyers, Business Cards, Posters and E-Brochures
You can either attach these files to the emails that you send to people (specifically the email brochure) or contact us and we will figure out a way to get posters, flyers, brochures and business cards to you. You can also follow this link to find the electronic versions.  (http://www.grazingdays.com/our-farm/promotional-materials/)

3) Speaking Engagements
If you belong to a group of people whom you think would be interested in finding out more about Grazing Days, contact us to arrange for us to come speak to your group or make a presentation about local or international food systems. Different groups that I would be interested in
speaking with are: Parent Councils, Work-place lunch and learns, block parties or groups of neighbours and friends (specifically in Navan, Osgoode, Greely, Barrhaven, Kanata, Orléans, Manotick), Church groups, and any other group of 10 or more people.

4) A Grazing Days Open House and Potluck
The Grazing Days Open House and Potluck is an event at the Grazing Days farm that is open to everyone and fun for the whole family. See the cows, take part in a farm walking tour, come learn about our rotational grazing system, identify the changes we’ve made to the farm since last year… The exact detail about the Open House and Potluck will be sent out next week sometime, but here are the basic details:

Who: Anyone who is interested – this is a family friendly event
Where: At the Grazing Days Farm (6191 Mitch Owens Road, Ottawa – MAP)
When: 24 September 2011: Tour starting at 3:00pm, Potluck at 6:00pm

5) Anything else that you can think of…
Contact us

 Posted by at 2:19 pm